Role
- Branding, Product design, UI design, UX design
How did I help?
- Product discovery, Benchmarking, Information architecture, Mockups, Branding, Branding concept
Project duration
- 3 months
Guillermo Rodas
Full stack developer, Google developer expert in web technologies, co-founder of Medellín CSS and online teacher.
Challenge
- Create a personal brand to position the name of one of the most talented developers in our country, now based in Sweden. Guillermo wanted to highlight his track record as a facilitator in the front-end communities where he has collaborated and enhance his image as an online teacher.
Solution
- I designed a brand that bears their name and is in line with their personality and history. Digital assets were also created to accompany their brand, along with the creation of their personal portfolio with a landing page for courses.
Branding
To conceptualize Guillermo Rodas' brand, a renowned developer and co-founder of the CSS Community Dev, I used his own name to gain positioning and reflect his principles.
I based it on architectural criteria, defining him as a creator, combining symmetry to highlight his discipline and dedication in his field.
Digital environment
To strengthen his brand, I designed a portfolio that highlights Guillermo Rodas' trajectory, biography, and impactful projects. Then, I structured and designed a website where he promotes his online courses, thus expanding his reach and online presence.
