Role
- Branding
How did I help?
- Branding, Branding concept
Project duration
- 2 months
CSS Community Dev
CSS Community Dev is a front-end dev community of Medellín, popularly known as Medellín CSS
Challenge
- Rebranding the city's most valuable front-end developer community, with the objective of scaling it up and replicating it in several cities such as: Bogota and Stockholm with the same concept.
Solution
- I was able to conceptualize a new brand called: CSS Community Dev as a global brand or "umbrella" for the other brands that may be created in the future. To start, Medellin, Bogota and Stockholm were created.
Brand concept
To represent the brand, I used bright colors, gradients and geometric shapes that convey a sense of movement. I wanted to express CSS in the code like a guy who is always fun and colorful who brings happiness at the party. The geometric shapes in different ways or small pieces of each convert turn this into a concept of infinite shapes.
Medellín, Bogotá and Stockholm
According to this infinite universe of shapes and colors, I designed the initials of the cities defined for this launch (Medellin, Bogota and Stockholm) turning them into brands that are under the main brand.
